RCS: Helping Something Big Grow Bigger

The Regenerative Cotton Standard is ushering in a new era in sustainable cotton standards. We had the opportunity to speak with Vijay Shah, a partner at Vijay Cotton & Fibre Co. LLP and our partner in India, and Riyaz Haider, the founder and CEO of the CmiA Organic and RCS verified cotton company BioSustain in Tanzania, who shared exclusive insights into their work on the ground.

 Mr Shah, what motivated you to join and implement the Regenerative Cotton Standard? 
The decision to implement the Regenerative Cotton Standard was driven by our commitment to sustainable agriculture and to enhancing the livelihoods of smallholder farmers. This aligns well with our long-term vision of fostering resilient farming systems while addressing the challenges posed by climate change.  

Was it an easy sell among farmers, or did you face any challenges in gaining their support?
Initially, many farmers were sceptical about adopting regenerative agriculture practices. However, through sustained awareness-raising campaigns, field demonstrations, and capacity-building initiatives, they gradually began to appreciate the benefits. Ultimately, many farmers showed increasing interest, particularly those who noticed improvements in soil conditions and water efficiency. 

Mr Haider, what opportunities does RCS open up for the future of Africa’s cotton industry? 
RCS is an appealing standard for smallholders who use conventional farming methods but are becoming increasingly aware that using synthetic fertilisers damages the soil in the long term. RCS offers solutions for avoiding chemical fertilisers, such as applying compost or cattle manure and implementing crop rotation to enhance soil fertility.  

What is it about the RCS that leads you to recommend it to other cotton companies?
Reflecting on the last two seasons, the most compelling aspect for me has been the noticeable rise in market demand for cotton verified under CmiA and RCS. Farmers have also reacted positively, observing how their soils have regenerated and their yields have increased. For us as a cotton company, this has translated into greater productivity and cost savings by embracing natural methods rather than relying on costly chemical solutions. 

Mr Shah, looking back at the implementation process, what experiences or moments stand out for you? 
One of the most impactful moments was witnessing the shift in farmers’ mindsets as they experienced tangible benefits, such as improved soil fertility and lower input costs. The turning point came when farmers began voluntarily experimenting with regenerative practices beyond the demonstration plots. This made it clear that the initiative was on the path to success. 

Looking ahead to the next season, what do you expect to achieve?
In the short term, we plan to expand the number of demonstration plots to continue building the confidence of farmers. Another aim is to establish input centres offering organic fertilisers, biochar, and other regenerative farming inputs. We also want to strengthen community engagement through targeted training sessions and farmer field schools. In addition, we will collaborate with research and development partners to test methods for enhancing yields and building climate resilience through regenerative agriculture.